Hispanic Media/Tech trends

Hear it in spanish!

The article below popped up on my radar. I am a little wary of the sponsor of the data trying to skew it to fit their own niche.

Velasquez Media is familiar with the local economic and media trends. Gives a call if you want more information on how to take advantage of the Hispanic Market's Medai/Tech trends.

The data is interesting and worth parsing out. First Latino's are a huge under reached market. P&G had huge gains in 2009 in the Latino Market.

"As for planning, Spanish-language media provides an unduplicated audience and enables clients to reach new consumers. Reallocating budgets to Spanish-language media creates an immediate and significant increase in an advertiser’s total reach."

You can check out the full article at Media Week's web site...




Jan 10, 2010 -By Graciela Eleta If you’re looking for growth today, you need to reach the vast Spanish-speaking market. This is more than a marketing initiative—it’s a business imperative. From 2000-2009, Hispanics accounted for 50 percent of all U.S. population growth, and marketers across every category are targeting the Hispanic consumer. (MORE)


Velasquez Digital Media Communications

We are North Carolina's first Latina owned video communication company. It is also the only media company in North Carolina focused on providing Spanish language media for government and non-profits.

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